Glass shine is what frizz-free hair looks like.
A weightless daily serum for glass shine and smooth, frizz-free hair.
Launch list: 48-hour presale access · testers picked from this list first
681+ women are already on the list.
Only 500 bottles in our first drop.
We’re selecting testers now.
Join the launch list for a chance to try sorei before anyone else. ↓
Your invitation arrives in January.
Growth + Repair Serum
A few drops on damp or dry hair for a smoother, glossier finish—without the heavy feel.
The science behind the shine
Smooth the surface. Amplify the shine.
Shine starts at the surface. When hair’s outer cuticle is smoother, light reflects more evenly for a glossier appearance.
Formulated with fermented rice water, hydrolyzed rice protein, and conditioning ingredients to help smooth strands and enhance shine, without the heavy feel.
“One asked where she could buy it before she even left my chair.”
— Stylist, Rové Salon
“Look at that shine … and this is second day.”
— Elona, sorei tester
The Founding 500 is full.
All 500 founding spots have been claimed. Join the launch list and be first to know when the January drop opens.
681 people are on the list for the January drop
Missed the first 500?
Join the Launch List
“After years of creating hair content and working behind the chair, I knew exactly what I wanted: glass-like shine without the weight. A serum that smoothed frizz, left hair irresistibly soft, and made every strand look healthier. I couldn’t find it. So I created it.”
— Jasmin Acosta, Founder of sorei
See you in January.
The founding spots went fast — your place on the launch list is waiting.
We’re selecting testers now.
Join the launch list for a chance to try sorei before anyone else. ↓
Your invitation arrives in January.
Powered by fermented rice water. Refined by science.